- This event has passed.
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
October 13 @ 2:00 pm - 3:30 pm
“HOW does a Magician direct your attention, re-frame your memories, and temporarily alter your reality?
Sleights of Mind offers a glimpse into the neuroscience of magic and secret principles that may unlock questions about how our minds really work.”
—Apollo Robbins, Speaker, Entertainer, Consultant
Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain.
Now magic can reveal how our brains work in everyday situations. For instance, if you’ve ever bought an expensive item you’d sworn you’d never buy, the salesperson was probably a master at creating the “illusion of choice,” a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.
Join us for a presentation on Sleights of Mind – Stephen Macknik will make neuroscience fun and accessible by unveiling the key connections between magic and the mind!
Registration is recommended (but not required). Copies of the book will be available for purchase and signing by the authors.
“In Sleights of Mind, authors Stephen Macknik and Susana Martinez-Conde persistently remind us that the human mind is a bad data-taking device. And it’s this fact that enables the science of magic to exist at all.” —Neil deGrasse Tyson, author of The Pluto Files